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Over 60s who like to holiday solo are beginning to feel the benefits of a shift towards catering for the individual traveller.

Traditionally, those of us who have ventured to far-off lands and on cruises alone have been hit hard by single supplements – up to 100% for some cruise holidays. But the growing number of people over 60 demanding good deals on solo travel have forced a sea-change - literally. Many cruise lines, for example, are building new ships or altering existing craft so that there is a good selection of single cabins.

And other holiday specialists are going out of their way to attract the over-60 age group who generally have more time and money to travel overseas.

Fred Olsen Cruise Lines, for example, describes itself as the perfect choice for single travellers, with no supplement on selected cruises and room grades. Meanwhile, Cunard’s prestigious ships now boast single staterooms on the Queen Elizabeth, Queen Victoria and Queen Mary 2 – the result of recent refits.

For those over-60s with a preference to be on dry land, most tour operators are now introducing better deals for the solo traveller. Thomson, for example, has a section on its website dedicated to finding good deals for individuals in search of a sun-filled vacation. It promises a selection of room with no single supplements and identifies a number of hotels that especially welcome the lone holidaymaker.

There are even a number of websites now dedicated to finding the best deals for the solo traveller – for example www.justyou.co.uk.